SHOE LAB NYC and SAIL DUE WEST is a New York based design studio, specializing in unique, high quality, handcrafted in America, leather goods
Sail Due West is an allegory, a phrase to incite an action and a question. It represents a process I use while traveling through life.
I must orient myself, I need to know where I am, where are my feet standing? Where do I want to go now and what is the first step, how to I prepare? I take a hard look at reality, imagining the path and consider the conditions in the world, What’s the weather? Which direction is the wind blowing, which way are the uncontrollable currents moving? Can I leverage any obstacles to my advantage? Then, with a firm hand on the tiller and tight control of the mainsail sheet, I harden up and move into the wind heading due west.
find joy in the chaos of life